Macy's Thanksgiving Day Parade

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Macy's Thanksgiving Day Parade
87th Macy's Thanksgiving Day Parade, in 2013, Official logo.jpg
Official 2013 87th Annual Parade Logo

Format Parade
Starring Dave Garroway (1952–1961)
Betty White (1962–1972)
Lorne Greene (1962–1972)
Ed McMahon (1971–1982)
Bryant Gumbel (1982–1984)
Pat Sajak (1983–1986)
Willard Scott (1987–1997)
Deborah Norville (1989-1990)
Katie Couric (1991–2005)
Meredith Vieira (2006–2010)
Ann Curry (2011)
Matt Lauer (1998–present)
Savannah Guthrie (2012–present)
Al Roker (1995–present)
Other:
Jean McFaddin (1977–2000)
Robin Hall (2001–2010)
Amy Kule (2010–present)
Country of origin United States
Original language(s) English
No. of episodes 87 (as of November 28, 2013)
Production
Location(s) Central Park to Macy's Herald Square
New York
Running time 3 Hours
(with commercials)
Production company(s) Macy's
NBC
Brad Lachman Productions
Broadcast
Original channel NBC
Picture format 480i (SDTV)
1080i (HDTV)
Original run November 24, 1927 (1927-11-24) – November 22, 1951 (1951-11-22) (radio)
November 25, 1948 (1948-11-25) – present (television)
Chronology
Related shows Macy's Fourth of July Fireworks
Macy's Ballonfest
My Macy's Holiday Parade
Lighting of the Macy's Great Tree
Christmas in Rockefeller Center
External links
Website

Santa Claus' arrival at the parade's finale marks the start of the Christmas season.
A balloon being inflated by the Steven's Inflation Crew during training at Giants Stadium.

The Macy's Thanksgiving Day Parade is an annual parade presented by the U.S. chain store business Macy's. The tradition started in 1924, tying it for the second-oldest Thanksgiving parade in the United States along with America's Thanksgiving Parade in Detroit, with both parades four years younger than the 6abc Dunkin' Donuts Thanksgiving Day Parade in Philadelphia. The three-hour Macy's event is held in New York City starting at 9:00 a.m. EST on Thanksgiving Day, and has been televised nationally on NBC since 1952.

History[edit]

The former Macy's Parade Logo (Used until 2005 with a special edition variant being used in the 2006 Parade)
The Macy's Parade Logo used in 2006. Balloons, from left: Uncle Sam, Tom Turkey, Macy's Star, Gnome, Toy Soldier, Chloe the Clown.

In the 1920s, many of Macy's department store employees were first-generation immigrants. Proud of their new American heritage, they wanted to celebrate the United States parade of Thanksgiving with the type of festival their parents had loved in Europe.

In 1924, the annual Thanksgiving parade started by Louis Bamberger in Newark, New Jersey at the Bamberger's store was transferred to New York by Macy's. In New York, the employees marched to Macy's flagship store on 34th Street dressed in vibrant costumes. There were floats, professional bands and live animals borrowed from the Central Park Zoo. At the end of that first parade, as has been the case with every parade since, Santa Claus was welcomed into Herald Square. At this first parade, however, the Jolly Old Elf was enthroned on the Macy's balcony at the 34th Street store entrance, where he was then "crowned" "King of the Kiddies." With an audience of over a quarter of a million people, the parade was such a success that Macy's declared it would become an annual event.

Anthony "Tony" Frederick Sarg loved to work with marionettes from an early age. After moving to London to start his own marionette business, Sarg moved to New York City to perform with his puppets on the street. Macy's heard about Sarg's talents and asked him to design a window display of a parade for the store. Sarg's large animal-shaped balloons, produced by the Goodyear Tire and Rubber Company in Akron, Ohio, replaced the live animals in 1927 when the Felix the Cat balloon made its debut. Felix was filled with air, but by the next year, helium was used to fill the expanding cast of balloons.

At the finale of the 1928 parade, the balloons were released into the sky where they unexpectedly burst. The following year they were redesigned with safety valves to allow them to float for a few days. Address labels were sewn into them, so that whoever found and mailed back the discarded balloon received a gift from Macy's.

Through the 1930s, the Parade continued to grow, with crowds of over 1 million lining the parade route in 1933. The first Mickey Mouse balloon entered the parade in 1934. The annual festivities were broadcast on local New York radio from 1932 through 1941, and resumed in 1945 through 1951.

The parade was suspended 1942–1944 during World War II, owing to the need for rubber and helium in the war effort. The parade resumed in 1945 using the route that it followed until 2008. The parade became known nationwide after being prominently featured in the 1947 film, Miracle on 34th Street, which included footage of the 1946 festivities. The event was first broadcast on network television in 1948 (see below). By this point the event, and Macy's sponsorship of it, were sufficiently well-known to give rise to the colloquialism "Macy's Day Parade".

Since 1984, the balloons have been made by Raven Aerostar (a division of Raven Industries of Sioux Falls, SD).

Macy's also sponsors the smaller Celebrate the Season Parade in Pittsburgh, Pennsylvania, held two days after the main event. Other cities in the US also have parades on Thanksgiving, but they are not run by Macy's. The nation's oldest Thanksgiving parade (the Gimbels parade, which has had many sponsors over the years is now known as 6abc Dunkin' Donuts Thanksgiving Day Parade) was first held in Philadelphia in 1920. Other cities include the McDonald's Thanksgiving Parade of Chicago, Illinois and parades in Plymouth, Massachusetts; Seattle, Washington; Houston, Texas; Detroit, Michigan; and Fountain Hills, Arizona. A parade is also held at the two U.S. Disney theme parks. There is even a 2nd Thanksgiving balloon parade within the New York metropolitan area, the UBS balloon parade in Stamford, CT, 30 miles away. This parade is held the Sunday before Thanksgiving to not compete with the New York parade and usually does not duplicate any balloon characters.