Eat Bulaga!

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Eat Bulaga!
Eat Bulaga! logo.jpg
Format Variety, Game show, Comedy
Created by Television and Production Exponents (TAPE) Inc.
Developed by TAPE Inc.
Directed by Bert de Leon
Poochie Rivera
Mark A. Reyes V (during Saturdays)
Starring Tito Sotto
Vic Sotto
Joey de Leon
and others
Opening theme Eat Bulaga! Theme Song
Country of origin Philippines
Original language(s) Tagalog
Filipino
English
No. of episodes 10,419 (as of March 29, 2014)
Production
Executive producer(s) Antonio P. Tuviera
Malou Choa-Fagar
Producer(s) Antonio P. Tuviera
Location(s) Eastside Studio, GMA Broadway Centrum (New Manila, Quezon City)
Camera setup Multiple-camera setup
Running time 2 1/4 hours (Weekdays)
3 1/4 hours (Saturdays)
Broadcast
Original channel RPN (1979-1989)
ABS-CBN (1989-1995)
GMA Network (1995-present)
Picture format 480i SDTV
Original run July 30, 1979 – present
Chronology
Related shows Eat Bulaga! Indonesia
The Ryzza Mae Show
Coney Reyes on Camera
Okey Ka Fairy Ko!
Daisy Siete
External links
Website

Eat Bulaga! is a noon-time variety show in the Philippines produced by Television And Production Exponents Inc. (TAPE) and aired by GMA Network. The show broadcasts from The New TAPE Studios (Eastside Studio) at the GMA Broadway Centrum in New Manila, Quezon City. Eat Bulaga! is aired Weekdays at 12:15pm to 2:30pm and Saturdays at 11:30am to 2:45pm (PHT). The show is also broadcast worldwide through GMA Pinoy TV. The name approximately translates to "Lunchtime Surprise!"

The show celebrated its 34th year on Philippine television on July 31, 2013, holding the record of being the longest-running noontime variety program on air in the history of television.

Its first overseas version was Eat Bulaga! Indonesia, which premiered on Indonesia's SCTV network on July 16, 2012. Eat Bulaga! became the first Philippine show, variety show in particular, to be franchised by another country.

History[edit]

The RPN years (1979–1989)[edit]

The hosts form the letters T and Y to thank the viewers for making them number one in the ratings.

Production Specialists, Inc., a company owned by Romy Jalosjos, brought the idea of creating a noontime show for Radio Philippines Network or RPN. Antonio Tuviera, who was the working for the company, thought that the comic troika of Tito Sotto, Vic Sotto and Joey de Leon or TVJ (who had gained fame through GMA Network's Discorama and as pinch-hitters for Student Canteen, but subsequently left both) would be the perfect hosts for the new program. At a meeting at the InterContinental Manila parking lot, Tuviera made the offer to them; they accepted.

De Leon coined the title of the show: Eat represents lunchtime while Bulaga (which means "to surprise") represents their plan to fill the show with lots of big surprises. The title is also a play on two children's games: Eat is the transliteration of It from the game Tag while Bulaga refers to Peek-a-boo!. Because of this, the slogan "Hangga't May Bata, May Eat Bulaga!" ("While There Are Children, There will be Eat Bulaga!") was coined, also by de Leon. Vic Sotto, on the other hand, composed the theme song.

Eat Bulaga! premiered on July 30, 1979. TVJ, along with Chiqui Hollman Richie Reyes (a.k.a. Richie d' Horsie) were the original hosts. During its first few months on the air, the show was in danger of cancellation. Not only did it face competition against the longest-running noontime show at that time, Student Canteen, it also lacked advertisers. In addition, TVJ did not receive their salaries for six months.

Eat Bulaga! slowly gained top-rating status in 1980 after the introduction of the segment "Mr. Macho." Production Specialists soon handed production to Tuviera's TAPE, Inc. In May 1982, the domestic satellite was launched, allowing Eat Bulaga! and other RPN programs to be aired nationwide. During the same time, Coney Reyes joined the show while Hollman moved to Student Canteen. In 1987, Aiza Seguerra joined the show after finishing as a runner-up in the "Little Miss Philippines" segment.

The ABS-CBN years (1989–1995)[edit]

In 1989, Eat Bulaga moved to ABS-CBN (under a co-production agreement) with other TAPE-produced shows Agila, Coney Reyes on Camera and Okey Ka Fairy Ko! (from Intercontinental Broadcasting Corporation) due to problems brought about by the sequestration of RPN. To drum up the shows' move to ABS-CBN, the then-Star Network came up with "..." ("three dots") which stood for the three top-rating daytime shows (Eat Bulaga, Agila and Coney Reyes on Camera) that would air on Channel 2.[citation needed] The three dots were included in the title at the time: Eat...Bulaga![citation needed] On January 28, 1989, the show premiered on its new home, which was staged at the Araneta Coliseum.

Reyes left in 1991. She was replaced by swimming champion Christine Jacob (later she moved to Magandang Tanghali Bayan in late 1998). By 1992, Tito Sotto started appearing only on weekends after topping the senatorial elections that May.

First decade on GMA and silver anniversary (1995–2004)[edit]

By the 1990s, ABS-CBN wanted to buy the airing rights of Eat Bulaga from TAPE, Inc. However, Tuviera and Malou Choa-Fagar rejected the deal, leading ABS-CBN to remove Eat...Bulaga! and its sister shows Valiente and Okay Ka, Fairy Ko from its roster and to reformat its Sunday show Sa Linggo nAPO Sila into a week-long show, 'Sang Linggo nAPO Sila.

Eat...Bulaga! moved to GMA, whose efforts to dethrone it through Lunch Date and Salo-Salo Together (SST) had failed. The show made its premiere telecast on its new home on January 28, 1995, again at the Araneta Coliseum. Before this, month-long promotions were made by coming up with the catchy advertisement "9-2=7" ("nine minus two equals seven"),[citation needed] alluding to the show's move from Channel 9 (RPN) to Channel 2 (ABS-CBN) to Channel 7 (GMA). It was also a homecoming for TVJ, who hosted Discorama and pinch-hit for Student Canteen on GMA before leaving the network for Eat...Bulaga!. It also Eat...Bulaga! was still currently broadcasting on GMA Network had been first time since the T.G.I.S. era.

In 2001, Eat...Bulaga! became the first to give away millions on the Philippine television. When Magandang Tanghali Bayan, then the noontime show of ABS-CBN, introduced Pera o Bayong to its audience, it became an instant hit, causing MTB to top the ratings of Eat Bulaga for two years. This forced the Eat...Bulaga! management to give the first millions, through its segment "Laban o Bawi" (Fight or Back Out), "to get the audience interest back."